Credibility and the Computer Boards
by Sally Blanchard
This article is copyrighted and may not be reprinted without the written
permission of Sally Blanchard or the PBIC, Inc. Contact
us for permission. Reprinted and updated from Issue #21 of the Pet Bird Report
When the original of this article was first printed in Pet
Bird Report #21, it created quite a stir — mostly among the people who seemed to
see themselves as the recipients of some of the more negative comments. I also
received several letters from people who thanked me for the editorial explaining
that they were often afraid to post messages for fear of being attacked.
One
writer wrote anonymously for fear of reprisals if I printed his/her letter. My
goal in this editorial was 'to warn' readers, particularly novices, about the
fact that while much of the information on the computer boards is valid, much of
it is not. I believe this is a balanced editorial that makes many positive
statements about the computer boards while warning readers to use caution about
the information they access.
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The Computer Bulletin Boards
I have
been checking on to a variety of the bird sections on computer bird bulletin
boards for several years now, including Prodigy, AOL, Compuserve,
and several on the Internet). More recently there are
thousands of privately owned lists where people converse back and forth about companion
birds and breeding parrots. Add to that species-specific lists where people
share information about the species of parrot they are interested in.
There are
even lists formed by people who seem to be sick of others disagreeing with them
on the other lists. Never before have so many parrot-interested people had
access to sharing information, ideas, and opinions with so many others. These
interactive boards often present some intriguing human dynamics. Some are
monitored and supervised while others allow a totally free exchange of opinion.
The opinions given by individuals can contain excellent to atrocious information
with most messages somewhere in between. There is no doubt, computer boards are
a chance to be "published" (to see one's opinions in print) without the
restrictions of an editor, publisher or any kind of immediate censorship.
Most people just use their e-mail addresses and although on some boards people use their actual names, the majority of the
writers still remain faceless. This degree of anonymity and lack of personal
accountability can lead to some pretty interesting exchanges.
While there are
many wonderful people on the computer boards giving excellent information, the
lack of accountability will attract some genuine 'wackos.' The computer boards
may also bring out strong opinions and argumentative personality tendencies in
otherwise more genteel people. Occasionally tempers flare and the dramas can
become quite exciting to read. Some people with little actual experience express
their opinions freely with great authority. It is left up to the reader to
figure out whether a writer is truly knowledgeable or full of baloney, giving
bad information, telling lies and/or making up their experiences. Look at it
this way - you know the type of person who would return your wallet (cash
intact) if he or she found it - they could be on the Internet. But computers
seem to give people the same sense of security as the automobile and the
kind of person who cuts you off in traffic and then gives you an obscene gesture
because you were in their way also populates the boards. The computer
message boards are just another cross-section of humanity.
Over the years, I have noticed that each board seems to end
up with a few resident "experts" who come on frequently and respond to a large
number of messages. This, by itself, is not a problem especially if the
information they give is generally good and there are usually quite a few posters
providing excellent advice. What becomes a problem is when some people presume
omniscience and give opinions on anything and everything, never presenting other
reliable resources or references. Like an out-of-control parrot, some seem to
take "their territory" far too seriously. Of course, the more someone answers
messages with a sense of authority, the more likely others, especially novices,
are to believe their information even if it is not always accurate or even
logical.
Then there are the trouble makers and the drama "addicts" (who says
people aren't like parrots) who get bored with civilities and just like to poke
at people for the reactions. A few consider "flaming" to be an art and
the ideal way to deal with people who either do not know much about birds or
have the 'unmitigated gall' to disagree with them. Too many "flamers" resort to
name calling, IQ bashing, and petty remarks such as criticizing another's
grammar or punctuation instead of sticking to the point. This always makes me
wonder if the person really has enough knowledge to stay on target and make
their point intelligently. All of this can be really difficult for novices
looking for good information, especially if they state an 'ignorant' belief or
ask a "stupid" question. Ignorance should be a temporary condition with the
cure being education. Insulting someone is not generally a successful way to
educate them.
Taking Sides
On one group a few years ago, a man established himself as
the resident "expert." He appeared to be quite charming and actually developed a
following of ladies, many of whom doted on his every word. From my
understanding, the man had owned a cockatiel for a year or so but once he
purchased his first "big bird" he became an "instant expert" on ALL aspects of
bird care, behavior, and breeding. Even so, his information was fairly decent
most of the time. However, as his territorial megalomania increased, anyone who
dared to question him or disagree in any way with one of his statements was
greeted with one of his "sarcaustic" replies.
Wars would ensue. His "fans" would
jump to his defense. E-mail (private mail transmitted to a person's computer
"address") would be written back and forth creating even more animosity. After
all, you were either on his side or you were out to get him. The board would
become polarized and many people would quit because in reality all they were
looking for was information to help them with a problem or a chance to swap
stories about their birds. I've seen this happen over and over on some level on
just about all of the computer bulletin boards almost as predictably as day and
night. Perhaps it is just human nature.
My Personal Situation
I would occasionally give advice on one board or another but
found if I was on the same computer board too frequently, one of two things
would happen. The first was that some people would assume I had the time and
energy to solve all of their particular parrot problems. Most people asked
nicely but some demanded my response as if I was only on the face of the earth
to give them information. Unfortunately, with the Pet Bird Report taking most of
my life, I do not have the time to help every one on a personal level - that is
one of the main reasons I created the Pet Bird Report. Not being able to give an
in-depth reply would make some people angry with me.
Believe it or not, I have
had more than one person accuse me of not really loving birds because I couldn't
take the time to help them individually - or because I charge for my in-depth advice.
Since I have written many articles dealing with the most common parrot problems,
I would often refer people to something I had previously written. Most people
appreciated this but there were always those who would criticize me for being
too self-promotional or money-hungry. The questions I receive are almost always
about the same basic problems and it certainly makes sense to me to refer people
to something I have already written rather than write out the same thing over
and over and over and over and . . .
The Gunfighter Syndrome
The second problem was what I refer to as the "gunfighter
syndrome." The better known an individual is in their field, the more likely
there will be those who will want to establish their own "fame" by shooting down
the "expert." So while it was fun to come on the boards to answer questions and
refer people to helpful articles, I was always taking chances of becoming
embroiled in petty arguments that had nothing to do with the proper care of
birds.
I still read messages from time to time because it gives me ideas for
future articles. It also lets me know what good advice is being given and what
misconceptions are still rampant. I read some messages that make me want to pull
my hair out (If I was a parrot I would pluck my feathers!) - luckily most
boards have some knowledgeable people on them who will add corrections if
information is misleading or very bad. Of course, on some boards it leaves them
open to being "flamed" or being attacked by someone threatened by their
response. It is amazing how many letters, phone calls, and e-mails I have
received over the years from people who state that they are afraid to
participate on certain boards because they do not like the idea of being
attacked either for their knowledge or lack of knowledge if they are asking
questions.
Certified Avian Specialists
There are two things that particularly disturb me. One is
what I consider the misleading terminology of Certified Avian Specialists (C.A.S.).
I've talked to several bird owners by E-mail or on the phone and asked them what
they thought the initials C.A.S. meant when they were placed after a person's
name. Several replied that it meant the person was either a veterinarian or
someone who worked for a veterinarian. They added that they were more likely to
believe something someone wrote who had these initials than someone who had no
initials after their name. This is particularly upsetting since so many avian
veterinarians have worked diligently to become a 'Board Certified Specialist
In Avian Practice'. It seems too confusing to me.
The requirements to become a Certified Avian Specialist and
use the initials C.A.S. after ones' name are pretty basic. This program is
sponsored by P.I.J.A.C. (Pet Industry Joint Advisory Council) and the four hour
seminar includes information about parrot species, disease prevention, hygiene,
housing, and husbandry. After the class, there is an open book test. I
personally think it is a wonderful idea for people to learn as much as possible
from as many sources as possible.
I have absolutely no problem with the course
and encourage people to take it to learn as much as possible about the birds in
their lives. However, I am concerned about the use of the initials C.A.S. by
people who are trying to establish "instant credibility" in all aspects related
to birds.
Is there really such a thing as 'instant credibility'? There is a
tremendous potential for misunderstanding about what these credentials actually
signify. One person who uses these initials has given advice that, in my
opinion, should be coming only from a qualified avian veterinarian. This is one
of the reasons I believe it is very important to keep my readers informed that
the designation CAS after a person's name does not signify any veterinary
credentials. The class also provides no information about behavior and therefore
does not, in itself, qualify someone to give behavioral information. I believe
it would have made more sense for P.I.J.A.C. to have provided the classes and
given attendees a well-deserved certificate without awarding the privilege of
using confusing initials after their name.
What Are Avian Credentials?
Another aspect I find disturbing is the self-appointed
watchdogs who challenge the "credentials" of anyone who gives parrot advice,
especially when the challenger may have no particular "credentials" themselves
in the field.
This is a very interesting point -- what are "credentials" in the
field of pet parrot behavior and care? What makes someone an "expert"? Who is to
say what makes sense and what doesn't? There have actually been people on the
Internet who have never even lived with a parrot giving advice to bird owners
about all aspects of bird care and behavior. I've read far too many messages from people who
become "instant experts" shortly after they purchased one bird. Should they be
given the credibility of an 'expert'?
If someone has a higher academic degree in
biology, zoology, ornithology, childhood development, teaching, psychology,
nutrition, veterinary medicine, or animal behavior, does that make them more
qualified as an expert on the Internet or as a companion parrot behavioral consultant? It certainly will help
because at least some of the knowledge gained in these fields can be applied to
the behavior of parrots in a home situation.
If someone has trained parrots for
bird shows for several years, does that qualify them to give advice to companion
parrot owners? It may be helpful to have worked with trick trained parrots but
the relationship bird owners have with their pets is most often far different
than that of a trainer and his or her performing parrots.
If a person has owned
or bred parrots for 10 or 20 years does that make them more qualified to give
advice about behavior? Maybe, but only if they have been truly perceptive and
are aware that the behavior of breeding parrots is quite different from that of
pets. Many breeders do not own pet birds and have no idea what it is like to
live day in and day out with a companion parrot.
If a person has written articles or even a book, does that
make them an "expert"? Certainly one would hope that at least some basic
knowledge is a criteria for being published but there is some very bad
information in many of the books commonly sold in pet shops.
Does working with
hundreds of parrots in a pet shop or working as a vet tech qualify someone to
give advice about companion parrot behavior? How about if a person has worked successfully with
hundreds of people and their companion parrots over many years?
Any
experience can be helpful in understanding the complexities of parrot behavior
and all of these aspects have merit if the person is perceptive and has a solid
sense of logic. Yet, I know of people with an assortment of what could be valid
experiences who still come up with out-of-date, inaccurate, quick fix,
off-the-wall information about parrots. The common sense thinking is just not
there and/or the person is influenced by hidden agendas. The major criteria must
be that a person's advice is working consistently with many companion parrots in
a high percentage of the situations he or she has worked with.
Discussion And Disagreement
Discussion and disagreement are intellectually invigorating
and absolutely essential but it is often the attitude with which it is presented
which creates the problems. Does a person need to have some in-depth, long-term
association with birds to make friendly observations on a computer board without
being pounced on? Can someone share their acquired knowledge to help another
with a similar problem without having "academic or professional credentials?"
Shouldn't there be a place where bird lovers can simply share their bird stories
with each other just for fun? Is it important for novices trying to learn more
about their birds to be able to access decent information without being made to
feel stupid?
People whose birds have flown away are in need of good information
on how to go about getting their parrot back. While they probably have made a
stupid mistake, they are usually already aware of this and are in need of solid
information and perhaps even a little compassion. Haven't we all made some sort
of mistake at one time or another? Instead on the computer boards, there is
usually someone who verbally harasses people for their stupidity rather
than providing helpful information.
The computer boards can be a wonderful place for interaction
about avian issues and of course, everyone has a right to state their opinion
and relate their experiences with birds. Problems occur when an individual has
little common sense and perpetuates inaccurate information or decides what they
have learned from experiences with their own birds must apply to everyone and
every bird. I remember several years ago when I used to distribute quality bird
products, there was one bird shop owner who based all of her orders on whether
or not her one Amazon parrot would immediately play with the toy or eat the new
food. Her "logic" was quite clear -- if her parrot didn't like it, no parrot
would like it. Unfortunately, her Amazon was a "seed junkie" and she never
ordered any healthy foods to sell in her shop.
If someone has a macaw and never puts it in a cage because
that "works for them" does that give them the expertise to adamantly insist that
no one should buy a macaw if they can not do the same? Or if someone always
allows his parrot on his shoulder (and has only experienced a few facial bites)
can he legitimately advise others that putting their parrot on their shoulders
will never cause a problem? If one person's experience with a few African greys
has been negative, do they have a right to state with authority that "all greys
are neurotic biting feather pluckers?"
Some of the stereotypical generalizations
are just plain atrocious. One writer, trying to give herself credibility, said
she has done a lot of research on parrot nutrition and has come up with a
wonderful recipe which ends up being a mixture of several poor quality grocery
store parrot seed mixes.
Another person states that the way they deal with their
parrot screaming is by spraying it in the face with (what I consider to be a
useless product) Bitter Apple for Birds. I certainly pity her poor bird but also
find it quite frustrating that she has a forum to present this type of
deplorable information.
Again, luckily there are usually knowledgeable people
who will come on and correct these blatant misconceptions - hopefully before too
many people read them. It is extremely important for readers to consider the
fact that just about everything they read is someone's opinion and to seriously
evaluate all the information they read to know if it makes sense or even applies
to their situation. We have lots of articles in the Pet Bird Report that
relate individual experiences with parrots but we try to be very careful that
they do not give the impression that the same information will always
apply to every bird.
According to some of my detractors (you can't make everyone
happy all the time), I have little credibility because I have "no academic
credentials." However, many avian veterinarians, ethologists (animal
behaviorists with a college degree), parrot breeders, and most importantly,
companion parrot owners confer with me for help in understanding the behavior of companion parrots despite
the fact that I have no academic degree in companion parrot behavior.
My credentials are in art and teaching. Of course, there is no such thing as
credentials in this pioneer field.
Some time ago I was
e-mailed a quote off of the Internet: "Behaviorists are cropping up all over
the place. Why not? It's an easy opportunity to make lots of money preying on
naive people and their innocent birds. Until they have to be licensed and
educated and are regulated, I would give serious thought about using
behaviorists." This, of course, is a massive stereotypical generalization,
most likely with a hidden agenda. The message was placed during a heated
discussion by someone who frequently gives advice on the computer boards (most
of it generally acceptable) but yet has no particular professional "credentials
in the field." I personally know of several people (some very competent -
others questionable) who work as "companion parrot behavioral consultants" and
don't know a single one who makes "lots of money" whether they provide
excellent advice or "prey on naive people and their innocent birds." Many
of the consultants I know also help some people without financial compensation
because they care deeply about parrots. The big question remains -- who is going
to license, educate, and regulate people working with companion parrot behavior?
The humane societies? The pet industry?? The same way they regulate the quality
of too many atrocious pet shops that sell birds?
Enjoy Yourself, But Be Careful Out There
This is not a negative article about the computer boards.
Please do not interpret it as such. As I read through messages and look at
various WEB sites, I see and learn an incredible amount of good information
about parrots. I have researched several highly informative PBR articles from
perusing the computer boards. One very positive aspect of the computer boards is
how quickly and freely people exchange information in an emergency or if they
want to share warnings about dangerous products and situations for birds. When
breeding parrots were stolen from an aviary in Tennessee, within hours people
all over the country (world) had a list of the birds which were stolen. I have
seen many wonderful exchanges where parrot owners, breeders, avian
veterinarians, and behavioral consultants provide accurate and up-to-date
information for others to read and learn
But I also see some really bad advice. Much of it is
obviously too bad for most people to believe but some information may be harder
to figure out. Use common sense and stop to think carefully if the information
you read has any merit. There is one important criteria to judge parrot
behavioral information - does it provide a non-threatening, non-aggressive way
to improve your relationship with your parrot? Quick-fix, punitive information
that does not respect the intelligence of the parrot may actually damage a
parrot's trust in their caretaker. Good behavioral advice has one common goal -
to gain and maintain trust in the parrot/human bond. Check questionable
information with reliable sources before you make the mistake of using it.
My advice if you are going to "surf the net" or any of the
other computer boards -- just have a good time. Don't get "burned" by the
"politics." Take time to decide whether you really have the energy and emotional
strength to become involved in more than just enjoying the friendly interchange.
Don't take personal attacks too seriously - consider the source and remember, it
is easier for someone who has an element of anonymity to say whatever they want
to perhaps simply to bolster their own ego.
It probably won't take you long to
identify the frequent flamers and those who enjoy creating drama. Maybe
they will demand your "credentials" when you state an opinion, make you feel
stupid if you ask a question, or "flame" you if you give "too much" information
on "their" board. If they ask you first, ask them about their "credentials" -
you may actually have better ones than they do.
Don't let them ruin your
potential to learn from the computer boards. Then just ignore them and relate to
the people you enjoy. Seek out the caring, knowledgeable bird people and enjoy
the many fun stories about parrots on the bird bulletin boards.
If
this article helped you and you appreciated the information, The Companion
Parrot Quarterly continues to have in-depth, practical articles such as this
one. PLEASE
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