The Poultrification of Parrots
Has The Bird Biz Shot Itself In The Foot?
An Editorial by Sally Blanchard

Reprinted and updated from Issue #46 of the Pet Bird Report February 2000. This article is copyrighted and may not be reprinted without the written permission of Sally Blanchard or the PBIC, Inc. Contact us for permission.

Defining the Production Ethic

The term production ethic refers to the breeding and raising of parrot chicks using techniques that ultimately do not promote or develop the optimal physical and emotional health of the parrot. These non-nurturing techniques and concepts are generally used so that a greater number of chicks can be produced solely for monetary gain. Production ethic techniques include but are not limited to:

  •   Overbreeding of parent birds without regard for their health and well-being.
     
  •   Routine incubator hatching or pulling the chicks at day one. No contact is allowed with parrot parents.
     
  •   Routine assembly line gavage (using a tube to put food directly into the crop) or power feeding — according to a strict timetable rather than the baby's needs.
     
  •   Deprivation weaning at an arbitrary time rather than paying attention to the individual bird's needs.
     
  •   Poor early socialization with little or no handling or instructional guidance.
     
  •   Little or no exposure to new experiences, people, or situations.
     
  •   Keeping young birds in small enclosures allowing no exploration.
     
  •   Selling chicks unweaned to buyers with little or no hand feeding experience.
     
  •   Weaning to a diet limited to seed or pellets only. Feeding substandard foods because of cost of quality foods. The use of "weaning cages." The misguided theory is that if a baby parrot has no toys, no perch, and nothing but a bowl of seed, the bird will have to eat. The truth is that bappy parrots naturally wean more readily in conjunction with other activities and exploration.
     
  •   The routine prophylactic use of antibiotics as a substitute for proper hygiene or physical care.
     
  •   Little or no education or follow-up opportunities for the buyer.
  • Challenging but Rewarding

    From the very beginning of my interest in parrots, I wanted to learn everything I could about them. I read whatever I could find and went to every lecture or meeting that dealt with parrots. Most of the early information was about breeding and raising parrots.

    There was very little to help the companion parrot owner and what there was talked about taming and training. I continually came across information that simply did not make sense to me.

    Most of the taming information was aggressive and trust-destroying while much of the information about raising chicks was contrary to biological facts. A glaring example was the fact that so many baby parrots were being raised in well-lighted aquariums when in the wild, parrot chicks are raised in dark tree cavities.

    Another was the concept of weaning chicks according to the breeder's timetable and not the individual bird's needs. I realized that many of the avicultural writers who were sharing their techniques for raising parrots had little or no information about the natural way parrot chicks were raised.

    Yet this didn't seem to matter to novices or those with parrot experience. Much of this early information became established protocol in aviculture even though it contradicted both common sense and the optimum physical and emotional development of the chicks.

    A Crisis in Aviculture

    I believe there is a nationwide (and worldwide) crisis in the bird industry. As editor of the Pet Bird Report and a companion parrot behavioral consultant, I talk to hundreds of people each month from all over the country and various parts of the world. These people include happy parrot owners, people with problem parrots, breeders, pet shop owners, rescue and sanctuary personnel, veterinarians, bird-related product manufacturers, other behavioral consultants, and people in the media. I believe this crisis involves four major problems:

    • Bird buying seems to be slowing down.
    • Poor quality product. Because of the production ethic, many young birds being sold lack long-term pet potential.
    • Lack of education. Too often, even buyers who are interested in understanding the needs and behavior of their parrots are not properly educated in trust-building ways to develop or maintain their new companions pet potential.
    • There are far too many throwaway parrots in need of rescue, rehabilitation, and sanctuary and not enough homes or housing situations with knowledgeable people willing and able to work through their often overwhelming problems.
    Seriously Stunted Macaws

    The owners of several quality bird shops around the country have communicated two fears to me. One is that there does not seem to be nearly as many new bird buyers and the other is that it is getting more and more difficult to buy physically and emotionally healthy chicks from breeders.

    One store owner has purchased from the same aviary for some time and had been satisfied with the condition of the chicks. However, her most recent order contained four seriously stunted macaws with little or no eating response. When she tried to discuss these birds with the breeder, he became angry and denied any responsibility. Unfortunately, this is not an isolated incident.

    The Early Socialization Argument

    There still seems to be some confusion about what the term socialization means. Biologically speaking, socialization is the process by which the young of a species learn their survival and social skills.

    Through the years, I have been challenged many times to prove that quality early socialization makes a difference in the pet potential of a domestically-raised parrot. One production-type breeder defiantly stated that she would not take the time to socialize her chicks until she had absolute proof that it was necessary.

    The absolute necessity of quality early socialization has always been obvious to me for two basic reasons.

    First, I came into the study of parrots with a background in ornithology and bird watching.

    Secondly, over the years, I have worked with hundreds of companion parrots and always asked where they were purchased. Patterns in problem behavior became obvious in regards to what bird shops and aviaries took the time to socialize their babies and which ones did not. I could quickly identify poorly socialized, gavage fed, deprivation weaned, emotionally needy, or even stunted birds often only by knowing the source of the young parrot.

    Absolute Proof

    In my opinion, there IS absolute proof that parrots need long-term instructional interaction and quality socialization for survival. While much of a parrot's behavior is instinctual, it is clear that the finesse of most of the daily routine is learned.

    This is made clear by the fact that most parrot family birds are what biologists call K-select species. This term is used to describe birds that reproduce infrequently and raise usually only one or two chicks each time. Each chick needs constant parental (and sometimes family or flock) care and instruction for weeks, months, and in some cases, over a year to survive within its flock structure and environment. Without this involved early socialization, these chicks do not survive. This is why K-select species (including parrots) are among the most endangered in the world.

    It is illogical to presume that because humans raise parrot chicks that they would not need the same long-term early socialization. In fact, it is logical that a captive-raised parrot chick would need a higher level of socialization to help him adapt to the totally alien environment of our living rooms.

    So why is there still such an argument about this? With some people it may just be habit or fear of change. Others may not have read about the importance of early socialization or have thought about it in a way that makes sense to them.

    I personally think the number one reason is human expediency. After all, it seems quicker to assembly-line gavage feed dozens or even hundreds chicks at a time.

    One breeder angrily asked me, "how do you expect me to feed 80 chicks at a time without gavage feeding them?" My question is why was she raising 80 chicks if she did not have the time to raise them with nurturing care?

    Aviculture versus Avi-industry

    Is the right for a business to make a profit from the birds they produce a valid argument or justification for the production ethic? I question the wisdom of raising parrots if the most important factors are what is convenient and affordable for the breeder rather than what is optimal for the physical and emotional health of the chicks.

    Too often this defines the bird business as one based on production quantity rather than a quality product. If we were dealing with furniture that might be fine but we are dealing with a living creature who will be totally dependent on us for the rest of its life.

    What about the statement that Aviculture is Conservation? We have greatly increased the numbers of many endangered parrots by breeding them in captivity. But do the birds raised with the production ethic count as a positive conservation effort if they are emotionally dysfunctional and physically stunted with compromised immune systems?

    The Poultrification of Parrots

    In my opinion - the one major factor creating crises in the bird industry is the production ethic. One production breeder has suggested in lectures and print that ultimately the key to breeding success is to produce parrots with the same expediency of the poultry industry.

    This man clearly does not understand the biological difference between precocial and altricial bird species. The chicken is a precocial species. Precocial chicks hatch at a developed stage and need little, or in some species, no parental care or instruction. Parrots are hatched blind, naked and helpless and need long-term parental care and instruction from the moment they come into the world until they have the skills to live on their own. This is a critical difference that seems to escape far too many people breeding parrots.

    Parrots can not be raised like chickens and the attempt to do so has created serious long term problems for this industry. How long can an industry create an inferior product before consumers become aware?

    I was discussing this article with an African grey breeder and she brought up a very valid point. Much of the template we have for breeding and raising animals as companions comes from experiences with relatively short-lived domesticated pets.

    We know that parrots are animals with long life spans and complex personalities. These personalities evolve through a serious of developmental stages. By virtue of their long life span these parrots have an extended period of immaturity. The lessons they learn as youngsters impact their lifelong success and quality of life—both as a parrot and as a human companion. This is the first time in recorded history that humans have so extensively bred and raised an undomesticated species of such complexity.

    Consequently, we are faced with an ethical challenge as we seek to define appropriate breeding practices. I myself have a problem defining such a complex species as simply a product.

    The Results of Production

    If anything is absolutely evident to me after working with parrots for a quarter of a century, it is that parrots raised with the production ethic of little or no early socialization and deprivation weaning do develop serious behavioral problems. These can include but are not limited to phobic behavior, aggressive behavior, excessive and lingering food begging or "crying," feather picking, food rigidity, inability to form a trusting bond, and other factors contributing to poor pet potential.

    These problems may not be immediately evident, as they tend to become more obvious as young parrots reach their independence stages from about 6 to 18 months. Of course, this gives the breeder or pet shop ample opportunity to place any blame on the pet owner rather than taking any responsibility themselves.

    The Blame Game

    A statement was made on an Internet breeder list by one well-known production breeder that it was the pet owners that were at fault for all the problems their parrots had. Then he went on to state how stupid most bird owners were.

    There certainly are people who buy parrots and make no attempt whatsoever to educate themselves or take any responsibility for the proper behavioral development of their new avian companions. I have also witnessed situations where even well-socialized parrots had their well-developed pet potential destroyed by an ignorant, arrogant, and/or uncaring owner.

    However the majority of people I have dealt with are people who truly care about their new avian companions. They want to educate themselves - they would not have called me if they didn't. Many of these people didn't know the right questions to ask before they bought their parrot.

    If their birds are young enough, their new owners may be able to get enough good information to make a difference in correcting problems caused by poor early socialization. For example, young macaws who have suffered weaning trauma can still become secure with regression weaning if they are not much older than 12-15 months old. With any species, the older the bird, the less chance there is of making a major difference in positively influencing their poorly socialized parrot's pet potential.

    Bird buyers pay a great deal of money in good faith that they will receive a young parrot with the potential to be a good lifelong pet for them. Often, not only do they buy a parrot with serious problems; they also are not given even the most basic information about its proper care.

    A Negative Influence on Consumers

    My comments are by no means a condemnation of the entire bird industry nor am I blaming breeders and pet shops for all of its problems. My criticisms are intended solely to call attention to the production ethic used to raise far too many parrots. How long can an industry prosper when the one product it produces too often betrays the promises it makes?

    Every parrot with serious behavioral problems is a negative influence on consumers. While most bird buyers own more than one parrot, the continued success of the bird industry depends on new converts—people who have not owned birds before who decide to buy one. If too many vocal people become disenchanted with parrot ownership, this will decrease the demand for parrots.

    Needed for Balance

    Every week I talk with a discouraged breeder or bird shop owner who is dedicated to doing a good job with the parrots in their care. This industry desperately needs these caring people to balance the production ethic in raising parrots.

    Unfortunately, the very people the industry needs to raise physically and emotionally healthy baby parrots seem to be the ones who are rethinking whether they want stay to in the business.

    They either can not compete or they are questioning their part in raising more parrots to be placed in situations where their good care can not be guaranteed.

     Who will raise emotionally healthy chicks if these people do not stay in this business? It is a tragedy every time an ethical breeder quits or a quality bird shop goes out of business.

    The Desperate Need For Rescue

    What happens to parrots who have little or no pet potential and/or are discarded at the whim of an uncaring owner? This is the greatest problem facing the bird business.

    Many individuals and organizations are now spending a vast amount of time and money trying to meet the needs of thousands of homeless high-priced parrots. More and more caring parrot lovers are beginning to realize that there is a desperate need for them to adopt a "used" parrot rather than buying a handfed baby.

    Many bird owners are happy with their parrots. With many this happiness did not come easily. Some people took the time and energy to work to resolve the problems their parrots had. Others could not deal with the problems or did not get the kind of information needed to create positive pet potential in their parrots.

    There wouldn't be so many expensive parrots in throwaway situations if there weren't so many problems with people — both the people who raise them and the people who buy them.

    Proper socialization of chicks and proper education of buyers are the two essential ingredients for the salvation and successful perpetuation of this industry.

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